English: University of the Philippines College of Mass Communication[1]The UP College of Mass Communication or UP CMC is the leading institution in mass media education in the Philippines. Formally established in March 1965 as the Institute of Mass Communication, it is an independent degree-granting unit of the University of the Philippines Diliman, and offers programs in the field of media and communication studies. The college, situated at Plaridel Hall, Ylanan Road, University of the Philippines Diliman, Quezon City, is home to two of the Commission on Higher Education's Centers of Excellence in Communication Education, which are the Departments of Journalism and Communication Research. The Broadcast Communication and the Film departments, meanwhile, are candidates for Centers of Development. After the term of Dr. Elena E. Pernia ended on May 31, 2009, the current Dean of UP CMC is Dr. Rolando B. Tolentino of the Film Institute.[2]Location - Plaridel Hall, University of the Philippines Diliman,[3], Quezon City, Philippines[4] [5] [6]College of Mass Communication, UP is near Ylanan; is near Roxas Avenue; is near T. M. Kalaw Road; is near G. Bernardo; is near Laurel Avenue; is near Don Placido; is near Pardo De Tavera; is near Village B; College of Mass Communication, UP is geographically located at latitude(14.6566 degrees) 14° 39' 23" North of the Equator and longitude (121.0643 degrees) 121° 3' 51" East of the Prime Meridian on the Map of Manila.